There are business names, after which there are fictitious business names known as “Doing Business As” or DBA. You may need to file a DBA if you’re operating underneath a name that’s totally different from the legal name of your business. For example, “Mike’s Bike Shop” is doing business as “Mike’s Bikes.” The legal name of the business is “Mike’s Bike Shop,” and “Mike’s Bikes” is the DBA.
Then, there are business house owners who stay stuck in analysis paralysis and never begin. Perhaps you’re a mixture of the two—and that’s right the place you need to be. The greatest …
